Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers

Posted Sep. 25th 2015

Despite making solid progress in the use of social media, many of North America’s top automotive OEM suppliers are still making critical mistakes that hinder the effectiveness of their efforts, based on our second annual SMaASH 2.0™study. “Social Media and Automotive Supplier Habits 2.0™” analyzed social media usage by the top 25 North American automotive […]

Professional Service Firms Don’t Share Enough Media Coverage on Social Media

Posted Sep. 11th 2015

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process. Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. […]

Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — ( Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

5 Hacks to Boost Auto Supplier Social Media Engagement

Posted Feb. 4th 2015

Looking to boost engagement with your social media followers in 2015? Our proprietary study of how the top 25 North American automotive OEM suppliers used social media last year uncovered many actionable insights that can help you make your social media efforts more effective this year. Here are the top five fixes that automotive suppliers […]

Most Auto Suppliers Neglect Their Most Powerful Social Media Platform

Posted Nov. 7th 2014

Automotive OEM suppliers are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 300+million members (and adding thousands more every day) While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ – most auto suppliers […]