Meet the Media: David Cullen, Executive Editor at Heavy Duty Trucking

Posted Oct. 18th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? Everything from what impact the November elections may have on trucking legislation, especially funding highways, and future regulations to whether the rollout of new GHG/MPG rules for commercial trucks will lead to fleets “pre-buying” trucks […]

Website Newsroom FAILS

Posted Oct. 14th 2016

Having an online newsroom is one of the most important aspects of your website. It’s one of the most visited areas for journalists looking for information and acts as the main portal for information about your product or service. Its importance cannot be overemphasized. The fact is: If you don’t provide the information they’re looking […]

BPR’s Top 25 PR Projects: #4 Domino’s DXP Launch Press Conference (2015)

Posted Oct. 13th 2016

When Domino’s wanted an automotive PR expert to help launch the pizza industry’s first purpose-built delivery vehicle, they came to the Bianchi PR team. Together with our PRGN partner Stevens Strategic Communications, the team delivered a proposal that the client said “blew the doors off” the proposals submitted by other Detroit firms. After winning approval […]

Meet the Media: Chris Paukert, Managing Editor at Roadshow by CNET

Posted Oct. 4th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m consumed by everything related to the rapid rise of autonomous cars, and in particular, the potential for connected, self-driving vehicles to fundamentally change humanity as we know it. I don’t view that as an […]

Six Ways CEOs Sabotage Their Own Media Interviews

Posted Oct. 3rd 2016

Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the company’s images, and perhaps even undermining the company’s prospects for future positive coverage. Worse yet is the fact that […]

BPR’s Top 25 PR Projects: #3 American Heartland Homebuilder/ABC-TV’s Extreme Makeover Home Edition (2006)

Posted Sep. 29th 2016

Detroit-area company American Heartland Homebuilder (now Live Well Homes) was faced almost overnight with a need for some publicity, after agreeing to donate labor and materials to build a brand new home for an Armada, Mich. family that had recently lost its father/husband, as part of ABC-TV’s Extreme Makeover: Home Edition show. Challenges: We had […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

Meet the Media: Sharon Carty, Reporter and News Editor at Automotive News

Posted Sep. 20th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m in the enviable position of being able to write about whatever catches my eye and seems to need further exploration. I’m managing a small team of reporters and writing, so I don’t write every […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN ( — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]