Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers

Posted Sep. 25th 2015

Despite making solid progress in the use of social media, many of North America’s top automotive OEM suppliers are still making critical mistakes that hinder the effectiveness of their efforts, based on our second annual SMaASH 2.0™study. “Social Media and Automotive Supplier Habits 2.0™” analyzed social media usage by the top 25 North American automotive […]

One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

Will the Reporter Let Us Review the Story Before It’s Published?

Posted Jul. 31st 2015

Journalistic customs vary widely based on geography when it comes to requesting pre-publication review of a CEO’s quotes or the entire story. So says survey results recently shared by Bianchi Public Relations’ partners in the Public Relations Global Network — PRGN. Consider that: North American journalists tend to shun any pre-publication reviews of stories based […]

Six Ways CEOs Can Sabotage Their Own Media Interview

Posted Jul. 17th 2015

Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage. According to a study recently conducted by our partners in the […]

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — ( Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]