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Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

Invest in Real Coffee Creamer and Other Insights on What Auto Reporters Really Want

Posted Aug. 28th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In the PR agency business we have two sets of customers … our clients and the media. As such, it’s always nice to check in with our automotive media friends, every now and then, to find out what they really want from us and […]

Prepping for the Trickiest Auto Journalists’ Questions

Posted Aug. 6th 2014

(Post by Adriana Van Duyn, APR, Account Supervisor) In coordinating many interviews with the automotive trade media on behalf of our clients over the years, we’ve learned a few things about what reporters want. We also know that securing the interview is just the first step in the media relations process. The real key to […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

Does Your Content Have the X Factor?

Posted Feb. 5th 2014

If you Google the term “Content Marketing” you get more than 1 billion hits. That’s 1,000,000,000+ … and the number continues to grow hourly. CONTENT is the biggest thing in marketing today. Every company wants it. Every agency is selling it. And every person with a smartphone, tablet or laptop can create it. Content is […]

Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

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