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What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — (http://bit.ly/18DOK4t). Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]

PR Lessons from What Did Jesus Drive?

Posted Jan. 28th 2015

Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]

Survival Guide for the Supplier PR Novice at NAIAS

Posted Jan. 8th 2015

NAIAS – the North American International Auto Show in Detroit – which opens up to some 5,000+ press people and thousands of auto industry insiders next Monday, can be overwhelming to the first-time supplier PR attendee. Have no fear. Our team of automotive supplier PR professionals, who have worked NAIAS Preview Week for multiple clients […]

The Reporters Who THINK They Know

Posted Dec. 10th 2014

In media relations, it’s not the reporters that don’t know your company that’ll kill you. It’s the ones who THINK they know your company. Why? Because the ones who don’t know your company, if they’re good journalists, will be open and will listen to your pitch, at least if you’ve done your homework to meet […]

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