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How to Find the Best Automotive PR Firm for Your Company

Posted May. 30th 2019

When you Google the search term “automotive PR firm,” you will get more than 304 million results. YIKES! What’s worse is that many of those listed on the first pages of the search results are there because they are great at search engine optimization, but not necessarily because they have significant – or even any […]

5 Ways to Tell If Your Tech PR Agency Really has Automotive Expertise

Posted Apr. 25th 2019

Tech companies are rushing into the automotive sector to sell their technologies and software, as global automakers are investing billions of dollars in the development of electrified, connected, autonomous and shared vehicles. For autonomous vehicles alone, hundreds of tech companies – who are involved in areas such as radar, LiDAR, artificial neural networks, image recognition, […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

The Best Public Relations Agency RFP is No RFP. Find Your Ideal PR Agency Partner.

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

Mobility and Automotive Supplier PR Firm RFP & 10 Best Pactices

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]

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