More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Getting Quoted and Noted in the Media

Posted Feb. 5th 2013

(By Jaclyn Reardon, Assistant Account Executive) It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral […]

Favorite PR & Communications Quotes

Posted Jan. 2nd 2013

(Guest post by Account Supervisor Leslie Dagg) Sometimes there’s nothing better than a good quote to succinctly make a point or generate a smile. Below you’ll find a sampling of favorites that our staff has collected. Overall PR Quotes: “Advertising is what you pay for. PR is what you pray for. – Unknown “If I was down […]

Positive Language Works!

Posted Oct. 23rd 2012

Which phrase works better: “Don’t be so negative” … or …  “Be positive”? Most people see the first comment as accusatory or critical. And they see the second comment as more encouraging, more helpful. And so it is with most communications, whether written or spoken. Negative language tends to create barriers to effective communication, while […]

Maximum Exposure: Press Release Distribution 2.0

Posted Oct. 3rd 2012

(Post by Jessica Killenberg Muzik, APR, VP- Account Service) If your typical press release distribution process is like ours, it probably goes a little something like this: Issue the press release on the newswire; Email it to a carefully crafted, customized media distribution list; Post the news to media sites that allow image / news sharing; […]

Reflect & Relate: Eight Factors for Successful Media Relationships

Posted Aug. 29th 2012

(Guest post by Account Coordinator Jaclyn Reardon) As I celebrate my one-year anniversary at Bianchi PR and my first year in the PR industry I’ve come to realize a major part of the firm’s success after 20 years stems from the relationships the BPR team has developed with industry peers and (especially) with the media. […]

Where Did THAT Reporter’s Question Come From?

Posted Aug. 21st 2012

Your news conference is tomorrow. You’ve prepared for all kinds of questions around your announcement topic. You’ve nailed your key messages. You’ve rehearsed your speech. You’ve prepared your press materials. You’ve learned a little about each reporter who will attend your event. So you’re all set, right? Right … but ONLY if you prepared for […]

Off the Record, Embargoes and Other Media Relations Pitfalls

Posted Jul. 18th 2012

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.” Executives are sometimes confused about what is fair game for a […]

Just Say “No” to the Nasty “No Comment”

Posted Apr. 25th 2012

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We’ve all been taught to avoid saying “no comment” in media situations – as it’s like waving a red flag in front of a bull. So what’s a company spokesperson to do in a situation where he or she would rather not comment, is unsure […]