Blog

Archive:

Meet the Media: Craig Trudell, U.S. Automotive Team Leader at Bloomberg

Posted Jan. 24th 2017

Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]

Why Using One Global Approach for CEO Media Interviews Can Fail

Posted Jan. 23rd 2017

While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]

How Journalists Assess and Evaluate CEOs During Media Interviews

Posted Jan. 13th 2017

Do you know the single most important factor when a journalist evaluates a CEO when conducting a media interview? We do … According to a study by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s […]

Tips on Picking an Interview Location

Posted Dec. 22nd 2016

Location! Location! Location! Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Dec. 9th 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

Why Taking One Global Approach for All CEO Media Interviews Is a Mistake

Posted Nov. 11th 2016

Even though digital communications are making the world smaller and driving some commonality in practices around the globe, the practice of journalism is anything but unified in terms of approaches, l habits and preferences. According to our global partners in the Public Relations Global Network (PRGN – www.prgn.com), who polled some 215 reporters working across […]

Six Ways CEOs Sabotage Media Interviews

Posted Nov. 4th 2016

Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the firm’s images, and perhaps even undermining the firm’s prospects for future positive coverage. Worse yet, often these offenses are […]

Six Ways CEOs Sabotage Their Own Media Interviews

Posted Oct. 3rd 2016

Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the company’s images, and perhaps even undermining the company’s prospects for future positive coverage. Worse yet is the fact that […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

SUBSCRIBE TO RSS