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New Insights into the Processes, Motivations Driving Media Relations

Posted Nov. 30th 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the […]

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The Power of Earned Media: What You Need to Know

Posted Sep. 7th 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, […]

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Journalists Share Top 5 Pet Peeves & Advice for PR People

Posted Sep. 1st 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Instead of just pontificating ourselves about how PR professionals can make an impactful […]

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PR: It’s NOT All About Relationships … Is it?

Posted Mar. 31st 2022

Old school PR pros: “It’s all about RELATIONSHIPS …” Modern PR pros: “It’s all about IDEAS …” In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR […]

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Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? It’s no wonder marketing communications and PR professionals are frustrated. Amidst this environment, you must ask yourself: Wouldn’t it be a whole lot easier and more predictable to put earned media on […]

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Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Posted Apr. 19th 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. area. Before that, I was a reporter for the Detroit Free Press. At USA TODAY, I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My coverage areas include business change, the […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

Is Media Relations Dead?

Posted Nov. 9th 2020

PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]

How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

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