One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

The Top 8 International Media Interview Recommendations for CEOs

Posted Aug. 17th 2015

There are eight key things CEOs can do to help ensure their media interviews have the best possible outcome with North American and European journalists, according to study results recently shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN —  ( 1. Know the information that is featured […]

Will the Reporter Let Us Review the Story Before It’s Published?

Posted Jul. 31st 2015

Journalistic customs vary widely based on geography when it comes to requesting pre-publication review of a CEO’s quotes or the entire story. So says survey results recently shared by Bianchi Public Relations’ partners in the Public Relations Global Network — PRGN. Consider that: North American journalists tend to shun any pre-publication reviews of stories based […]

Six Ways CEOs Can Sabotage Their Own Media Interview

Posted Jul. 17th 2015

Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage. According to a study recently conducted by our partners in the […]

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — ( Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

Where Do Journalists Go for Research Before CEO Media Interviews?

Posted May. 22nd 2015

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

How European Journalists Approach CEO Interviews

Posted Apr. 24th 2015

One of the biggest dangers facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. To help CEOs and their communications executives understand how journalists in Europe prepare for, and conduct, CEO interviews, the Public Relations Global Network ( […]