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Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News

Posted Aug. 16th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The auto industry is one of the most intriguing areas of the United States economy right now, as new technologies and companies enter the industry. The development of semi-autonomous and self-driving vehicles combined with the […]

Meet the Media: Lindsay Brooke, Editor in Chief, Automotive Engineering International (SAE International)

Posted Aug. 2nd 2016

What types of stories, trends or issues are on your radar now? Right now I’m finishing up an 8-page cover story for Automotive Engineering on the vehicle lightweighting trend, specifically what comes next. You know everybody’s been talking about mass reduction and about how important it is, but once a certain amount of low hanging […]

Are Your CEO’s Social Media Posts Going to Hurt or Help the Next Media Interview?

Posted Jul. 28th 2016

CEOs are increasingly using social media to reach key audiences. And those social posts may be coloring the outcome of your CEO’s next media interview, according to survey results from our partners in the Public Relations Global Network — PRGN (www.prgn.com). But reporters’ practices around the world vary somewhat due to geographic and cultural differences. […]

How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

Meet the Media: Jerry Hirsch, Editor at Trucks.com

Posted Jul. 19th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? It is pretty simple. Imagine you finish a book late and night and realize it is the first in a two-part series. You get to work the next day, order it online and it is […]

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

Meet the Media: Dave Kunz, Eyewitness News Automotive Specialist at KABC-TV

Posted Jul. 5th 2016

What’s the top story you’re working on right now? Well, as usual I’m juggling lots of things. Just spent a day in the hills of Malibu at Motor Press Guild’s annual “Droptops & Dirt” off-road and convertible event. Got lots of great footage for both a Jeep 75th anniversary story and one on the upcoming […]

Why Professional Service PR Efforts Fail

Posted Jul. 1st 2016

We have no doubt that there’s a real value in doing PR. It’s a powerful business development tool that brings visibility and credibility to your firm. It improves your image with your key internal and external audiences. It builds or increases brand recognition … positions your people as thought-leaders … raises awareness for the causes […]

Meet the Media: Karen Dybis, Metro Detroit Freelance Writer and Author

Posted Jun. 21st 2016

What’s the top story you’re working on right now? To be honest, it would be my latest book rather than a story. I’m writing a book about Detroit’s Delray neighborhood. So that is a top priority to me (research and writing takes about a year). I’m always looking for help in that area, so if […]

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