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How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

The Reporters Who THINK They Know

Posted Dec. 10th 2014

In media relations, it’s not the reporters that don’t know your company that’ll kill you. It’s the ones who THINK they know your company. Why? Because the ones who don’t know your company, if they’re good journalists, will be open and will listen to your pitch, at least if you’ve done your homework to meet […]

‘Don’t Pitch Reporters via Social Media’

Posted Oct. 9th 2014

“Don’t pitch reporters via social media”— that was the subhead in a press release about a recent survey of journalists conducted by a news release distribution wire service. The release pointed out that while most journalists do rely on social media for research, news creation and sharing of their news, 83 percent of reporters surveyed […]

Think Outside the Automotive Journalist

Posted Sep. 24th 2014

(Post by Leslie Dagg, Account Supervisor) With Detroit being the epicenter of the automotive business in North America, if not the world,and with so many of our clients involved in the automotive industry, it’s natural that much of the media relations outreach we do on their behalf is with automotive journalists. As any good B2B […]

Invest in Real Coffee Creamer and Other Insights on What Auto Reporters Really Want

Posted Aug. 28th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In the PR agency business we have two sets of customers … our clients and the media. As such, it’s always nice to check in with our automotive media friends, every now and then, to find out what they really want from us and […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

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