Blog

Archive:

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

How Journalists Find Quotable Experts

Posted May. 7th 2013

Ever wonder why one of your competitors – perhaps even someone who is less experienced or less knowledgeable than you – is frequently quoted as a “subject matter expert” in news stories?  In many cases, as in other situations in life, it’s not so much a matter of what you know or who you know […]

Are You a Thought Leader?

Posted Apr. 29th 2013

Since the term “thought leader” was coined in business circles some 20 years ago, many business-to-business companies and executives have yearned to be thought leaders in their industries. By definition, a thought leader is a person (or entity) who is recognized by peers for having progressive and innovative ideas, and who shares these ideas and […]

Getting Quoted and Noted in the Media

Posted Feb. 5th 2013

(By Jaclyn Reardon, Assistant Account Executive) It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral […]

5 Tips to Keep Your Newsroom Newsworthy

Posted Nov. 30th 2012

(Guest post by Leslie Dagg, Account Supervisor) With 2013 quickly approaching, you might be taking a look back on 2012 to take stock of successes, lessons learned and improvements to be made. During this review, setting aside time to review your company’s website – and most importantly, the online newsroom section – can be valuable. Having […]

Positive Language Works!

Posted Oct. 23rd 2012

Which phrase works better: “Don’t be so negative” … or …  “Be positive”? Most people see the first comment as accusatory or critical. And they see the second comment as more encouraging, more helpful. And so it is with most communications, whether written or spoken. Negative language tends to create barriers to effective communication, while […]

50 Shades of Data: Media are Passionate about Numbers – Part II

Posted Sep. 11th 2012

(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) In part one of this blog (http://wp.me/ppqb5-lC), we discussed what data can do for an organization. In part two, we’re sharing the six ways your company can utilize data for a big PR punch: Get the Word Out: Having data to share gives you a […]

SUBSCRIBE TO RSS