Blog

Archive:

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

Most Professional Service Social Media Posts Fail the Interactivity Test

Posted Oct. 23rd 2015

Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]

Automotive Suppliers Need to Share More Media Coverage

Posted Oct. 16th 2015

When it comes to credibility, a third party endorsement such as media coverage is hard to beat. Media coverage is perceived to reflect an unbiased, objective perspective from the press, resonating in a much more authentic way with your key audiences. A recent study by Nielsen reported that third-party articles in trusted media outlets is […]

SUBSCRIBE TO RSS