Blog

Archive:

Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Does Your Content Have the X Factor?

Posted Feb. 5th 2014

If you Google the term “Content Marketing” you get more than 1 billion hits. That’s 1,000,000,000+ … and the number continues to grow hourly. CONTENT is the biggest thing in marketing today. Every company wants it. Every agency is selling it. And every person with a smartphone, tablet or laptop can create it. Content is […]

Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

The Missing “C” of Content Marketing

Posted Sep. 24th 2013

In a recent blog post (http://tinyurl.com/pnu7erq), Gartner research director Jake Sorofman – an expert in digital marketing strategy, trends and practices – introduced The Three Cs of Content Marketing: Creation—is the collaborative, often distributed process of generating original ideas and creative output in the form of text, images, video, infographics and the like. Curation—is when […]

SUBSCRIBE TO RSS