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How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

Meet the Media: Jerry Hirsch, Editor at Trucks.com

Posted Jul. 19th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? It is pretty simple. Imagine you finish a book late and night and realize it is the first in a two-part series. You get to work the next day, order it online and it is […]

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

Why Professional Service PR Efforts Fail

Posted Jul. 1st 2016

We have no doubt that there’s a real value in doing PR. It’s a powerful business development tool that brings visibility and credibility to your firm. It improves your image with your key internal and external audiences. It builds or increases brand recognition … positions your people as thought-leaders … raises awareness for the causes […]

Meet the Media: Karen Dybis, Metro Detroit Freelance Writer and Author

Posted Jun. 21st 2016

What’s the top story you’re working on right now? To be honest, it would be my latest book rather than a story. I’m writing a book about Detroit’s Delray neighborhood. So that is a top priority to me (research and writing takes about a year). I’m always looking for help in that area, so if […]

Meet the Media: Mike Martinez, Auto Reporter at The Detroit News

Posted May. 24th 2016

What’s the top story you’re working on right now? It’s a relatively slow period in the industry right now: The UAW contract negotiations wrapped up late last year, and auto show season has come and gone. But I’m working on a number of stories, from autonomous car features, to reports on what’s happening at Ford […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Apr. 22nd 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

Meet the Media: Dustin Walsh, Senior Reporter at Crain’s Detroit Business

Posted Apr. 12th 2016

What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]

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