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Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — (http://bit.ly/18DOK4t). Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

Where Do Journalists Go for Research Before CEO Media Interviews?

Posted May. 22nd 2015

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

How European Journalists Approach CEO Interviews

Posted Apr. 24th 2015

One of the biggest dangers facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. To help CEOs and their communications executives understand how journalists in Europe prepare for, and conduct, CEO interviews, the Public Relations Global Network (www.prgn.com) […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]

PR Lessons from What Did Jesus Drive?

Posted Jan. 28th 2015

Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]

The Reporters Who THINK They Know

Posted Dec. 10th 2014

In media relations, it’s not the reporters that don’t know your company that’ll kill you. It’s the ones who THINK they know your company. Why? Because the ones who don’t know your company, if they’re good journalists, will be open and will listen to your pitch, at least if you’ve done your homework to meet […]

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