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Taking B2B Release Distribution to the Max

Posted Oct. 29th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) You’ve taken the time and effort to carefully craft your news release. You’ve steered it through the internal and external approval process. And now, you are ready to share your news with the world. But much of that that time and effort is wasted […]

Too Many Auto Supplier Social Media Posts are Self-centered

Posted Oct. 17th 2014

Are your followers and fans asking: “What about me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is what the company thinks is valuable and what the audience thinks is valuable often don’t match […]

Auto Suppliers Don’t Share Enough Media Coverage on Social Media

Posted Sep. 26th 2014

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Yet, […]

Think Outside the Automotive Journalist

Posted Sep. 24th 2014

(Post by Leslie Dagg, Account Supervisor) With Detroit being the epicenter of the automotive business in North America, if not the world,and with so many of our clients involved in the automotive industry, it’s natural that much of the media relations outreach we do on their behalf is with automotive journalists. As any good B2B […]

Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

Invest in Real Coffee Creamer and Other Insights on What Auto Reporters Really Want

Posted Aug. 28th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In the PR agency business we have two sets of customers … our clients and the media. As such, it’s always nice to check in with our automotive media friends, every now and then, to find out what they really want from us and […]

Prepping for the Trickiest Auto Journalists’ Questions

Posted Aug. 6th 2014

(Post by Adriana Van Duyn, APR, Account Supervisor) In coordinating many interviews with the automotive trade media on behalf of our clients over the years, we’ve learned a few things about what reporters want. We also know that securing the interview is just the first step in the media relations process. The real key to […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

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