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Meet the Media: Dustin Walsh, Senior Reporter at Crain’s Detroit Business

Posted Apr. 12th 2016

What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Six Ways CEOs Sabotage Their Own Media Interviews

Posted Feb. 19th 2016

Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the company’s images, and perhaps even undermining the company’s prospects for future positive coverage. Worse yet is the fact that […]

Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

How can auto suppliers take a consistent, proactive approach to social media?

Posted Jan. 22nd 2016

Auto suppliers have made significant progress with social media in the past year, according to our second annual study – Social Media and Automotive Supplier 2.0™ (SMaASH 2.0™) – of the top 25 North American automotive OEM suppliers (as ranked by Automotive News). We’ve found that suppliers have dramatically built their audience across social media […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Journalists Share the Best Setting for a CEO Media Interview

Posted Jan. 8th 2016

Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top location preferences for […]

Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

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