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Meet the Media: Sharon Carty, Reporter and News Editor at Automotive News

Posted Sep. 20th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m in the enviable position of being able to write about whatever catches my eye and seems to need further exploration. I’m managing a small team of reporters and writing, so I don’t write every […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

8 Questions to Ask in Your PR Agency Search

Posted Sep. 2nd 2016

Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]

BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992)

Posted Sep. 1st 2016

Challenge: Helping a then little-known sealing joint venture between a German company and a Japanese company communicate the benefits of its lean manufacturing program, when almost no supplier in North America was actually practicing lean production. Approach: Start with a media audit to gauge awareness and opportunities, then move into media relations — starting with a […]

Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News

Posted Aug. 16th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The auto industry is one of the most intriguing areas of the United States economy right now, as new technologies and companies enter the industry. The development of semi-autonomous and self-driving vehicles combined with the […]

How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

Meet the Media: Jerry Hirsch, Editor at Trucks.com

Posted Jul. 19th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? It is pretty simple. Imagine you finish a book late and night and realize it is the first in a two-part series. You get to work the next day, order it online and it is […]

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

Why Professional Service PR Efforts Fail

Posted Jul. 1st 2016

We have no doubt that there’s a real value in doing PR. It’s a powerful business development tool that brings visibility and credibility to your firm. It improves your image with your key internal and external audiences. It builds or increases brand recognition … positions your people as thought-leaders … raises awareness for the causes […]

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