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Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Great Bosses, Great Dads: Thanks!

Posted Jun. 12th 2013

Great dads and great bosses share some of the same qualities. So, Father’s Day is the perfect time to thank your paternal parent … as well as any male mentor who has helped you in your personal or work life … for their guidance, counsel and support. If yours is still alive, thank him this weekend.  […]

13 Lessons Learned in the PR Agency Business

Posted Jun. 7th 2013

Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And as Bianchi PR heads toward its 21st […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

Business Best Practices: Every Office Needs an Eagle Eye

Posted Apr. 17th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) I’ve always had a love of editing.  Sure, as a communicator I like to write, but there’s something about editing that I enjoy even more.  Perhaps it’s taking a fresh eye at something and realizing that you caught an error before it went out […]

Business Best Practices: Kudos, WOWs and All That Good Stuff

Posted Apr. 3rd 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Meetings … love them or hate them, they are an essential part of doing business. But what if meetings were something your team actually looked forward to or, at the very least, didn’t mind attending? Yes, it can happen. At Bianchi PR we have […]

10 Business Buzzwords You Have Sentenced to Death

Posted Dec. 18th 2012

You have spoken. The word “synergize” leads our annual list of business buzzwords that PR, communications and business professionals would like to eradicate from the lexicon before the start of the New Year. That’s according to a couple hundred nominations from our colleagues and peers across about a dozen LinkedIn groups. Based on our unscientific survey […]

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