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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. In fact, one of the meetings included a sit-down with 14 reporters and editors from Automotive News and Crain’s Detroit Business, including Chairman Keith Crain.

Bianchi PR also supported CAR by helping with event messaging and increasing media attendance at, and coverage of, MBS.

In addition, for 24 consecutive years we have traveled to Traverse City, Mich. to support clients at this important event. Efforts have ranged from supporting speakers to coordinating ride and drives to pitching and overseeing interviews. In fact, at MBS 2016 we coordinated a record 14 interviews in one day for one client – Johnson Controls Power Solutions.

(Special thanks to Lisa Hart, CAR vice president of operations, for tapping Bianchi PR for this event.)

BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25th year in business.

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