Archive: May 2013

You Don’t Need a PR Firm

Posted May. 21st 2013

A few times a year, some former PR exec or recovering journalist writes an article or a blog post  with a title like “6 Reasons You’ll Regret Hiring a PR Firm.” Very sensationalized. Very negative. And often, very bad advice. In practicing PR for more than 30 years, I’ve seen how PR firms can deliver […]

How Journalists Find Quotable Experts

Posted May. 7th 2013

Ever wonder why one of your competitors – perhaps even someone who is less experienced or less knowledgeable than you – is frequently quoted as a “subject matter expert” in news stories?  In many cases, as in other situations in life, it’s not so much a matter of what you know or who you know […]