Archive: October 2012

A Dozen Things to Expect from Your PR Firm

Posted Oct. 10th 2012

We recently outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( Based on our firm’s 20-year history – and a few client relationships that have lasted more than 16 […]

Maximum Exposure: Press Release Distribution 2.0

Posted Oct. 3rd 2012

(Post by Jessica Killenberg Muzik, APR, VP- Account Service) If your typical press release distribution process is like ours, it probably goes a little something like this: Issue the press release on the newswire; Email it to a carefully crafted, customized media distribution list; Post the news to media sites that allow image / news sharing; […]