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Archive: September 2012

Does Your PR Have (AP) Style?

Posted Sep. 19th 2012

(Guest post by Adriana Van Duyn, APR, Account Supervisor) The Associated Press Stylebook and Briefing on Media Law. AP Stylebook. The Journalist’s Bible. As PR practitioners, we should (at the very least) be aware of its purpose. The AP Stylebook proclaims itself “a must-have reference for writers, editors, students and professionals. It provides fundamental guidelines for […]

50 Shades of Data: Media are Passionate about Numbers – Part II

Posted Sep. 11th 2012

(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) In part one of this blog (http://wp.me/ppqb5-lC), we discussed what data can do for an organization. In part two, we’re sharing the six ways your company can utilize data for a big PR punch: Get the Word Out: Having data to share gives you a […]

50 Shades of Data: Media are Passionate About Numbers – Part I

Posted Sep. 5th 2012

(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) As part of a recent PR project, we received a news release that a client drafted for our review. After proofreading, we suggested they add some data to the release. They took our counsel and added in some numbers to give the release further context. […]

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