Blog

Archive: June 2011

Three Ways to Be More Quotable

Posted Jun. 7th 2011

Your PR folks have done the groundwork. They’ve introduced you to key media, they’ve positioned you as an expert in your field and they’ve provided reporters with a list of trends and issues about which you can provide valuable commentary. And a few days ago, you did the media interview you wanted. In viewing the resulting story, […]

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