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Archive: December 2010

12 Times You May Need a PR Firm

Posted Dec. 1st 2010

Over the years, a number of business executives have asked me when their company might need a PR firm. And being a firm owner, of course, I’m always tempted to  answer: “Now!” But seriously, there are a few trigger points for hiring a PR firm — when your PR dollars can ensure a significant return on investment […]

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