Archive: September 2009

Lessons Learned: Launching a Brand Identity

Posted Sep. 22nd 2009

Over the years, we’ve assisted clients in several corporate identity roll-outs. Each was different, but all shared some common characteristics. Most recently, we helped the former division of a large global company launch its new brand identity and underscore its position as a focused, stand-alone company. This time, we were called in to assist the […]

Obama Comment on Kanye: Off the Record?

Posted Sep. 16th 2009

It was reported today that President Barack Obama “apparently was speaking off the record” Monday when he characterized Kanye West as a “jackass” for Mr. West’s interruption of Taylor Swift’s acceptance speech during Sunday night’s MTV Video Music Awards. ABC News claimed “in the process of reporting on remarks by President Obama that were made during a […]

Social Media – What is Business Afraid of?

Posted Sep. 8th 2009

Interesting data from recent research conducted with business executives for Russell Herder and Ethos Business Law suggests that many business executives have mixed emotions about social media: 81 percent of business executives see corporate use of social media as a security risk; 51 percent fear social media could be detrimental to employee productivity; and 49 […]