Archive: March 2009

A Failure to Communicate

Posted Mar. 24th 2009

My Dad has been in the hospital the past few weeks. And the man that entered the hospital a little worried yet pleasant and optimistic, is now anxious, depressed and  distrustful … not so much because his recovery has suffered a few setbacks, but more because the medical personnel caring for him didn’t communicate well […]

Change B2B Tactics During Tough Times

Posted Mar. 16th 2009

Today’s business-to-business marketers are stuck between the proverbial rock and a hard place. They’ve been stripped of their trade advertising budget, trade show marketing has been slashed, and due to fewer ads being sold, the shrinking editorial hole in their key trade publications is limiting companies from getting all the publicity they want/need to maintain […]

Defending Yourself in a War of Words

Posted Mar. 2nd 2009

Conflict abounds in 2009. Turmoil in the economy and the resultant impact upon individuals are generating frustration, distrust, anxiety and animosity. Tempers are short, patience is thin, and complaints are many. People are mad as Hell and aren’t going to take it anymore. And with more public avenues than ever for people to vent their […]